JEAN PAUL GAULTIER
THE 2011-2015 SAGA

JEAN PAUL GAULTIER
THE 2011-2015 SAGA

CLASSIQUE AND LE MALE EDITION SILVER MY SKIN
X COLLECTION EDP
X COLLECTION L'EAU
LE BEAU MALE
LA FILLE AND LE GARS DE LA MARINE
LE MALE CAPITAINE EDITION COLLECTOR
CLASSIQUE AND LE MALE EDITION PIRATES

JEAN PAUL GAULTIER
THE 2011-2015 SAGA

CLASSIQUE AND LE MALE EDITION SILVER MY SKIN
X COLLECTION EDP
X COLLECTION L'EAU
LE BEAU MALE
LA FILLE AND LE GARS DE LA MARINE
LE MALE CAPITAINE EDITION COLLECTOR
CLASSIQUE AND LE MALE EDITION PIRATES

THE GRAPHIC IDENTITY

Since 2011, at the beginning of the collaboration between Servaire & Co and Jean Paul Gaultier fragrances on the positioning of latter’s two flagship products – Le Male and Classique – the Agency has chosen to revisit the iconic and graphical codes of Jean-Paul Gaultier’s star perfumes. The Agency adorns the legendary duo in unprecedented attire – in either a jersey or a bodice, creations which are always playing on male and female stereotypes, thus adding new glamorous and adventurous stories to the famous Fashion House.

AWARDS / 1 BRONZE PENTAWARD 2012 SILVER MY SKIN / 1 BRONZE PENTAWARD 2013 X COLLECTION EDP