DIPTYQUE

THE STRATEGY

For the launch of this new diptyque brand platform, Servaire & Co stages a very chic bazaar setting reminiscent of the old ‘Cabinets of Curiosity’ which echoes the nature of the very first legendary diptyque boutique in Paris.

THE GRAPHIC IDENTITY

We designed an oval-shaped logotype for this new platform where the play of the ornate letters is a reminder of the distinctive character of the brand.

The distinguished eclectic designed packaging we thought of creates a dazzling vibrantly coloured kaleidoscopic myriad of diptyque oval patterns inspired from the founders’ works seemingly interwoven onto the carefully selected Chinese paper.

THE DESIGN

With an elaborated mix of know-how and experimentation with new techniques, Servaire & Co invents surprising objects, which arouse curiosity. It imagines here candle holders with original designs made from mixed clay or a revisited lace-like brass in 3D or ceramic materials. These candleholders are accompanied with a marble, concrete or wood base.