Yueyang DAVIDOFF XO COGNAC -
DAVIDOFF

http://docuformacion.com/?siftifkar=vilamalla-conocer-gente-gratis&465=70 A NEW BOLD AND
CONTEMPORARY DESIGN

A NEW BOLD AND
CONTEMPORARY DESIGN

THE STRATEGY

Servaire&Co repositions the Brand’s product and breaks away from the traditional codes established in the cognac industry thus creating a new high-end product boasting of masculinity and sensory perception.

THE DESIGN

We imagined a sensual purist bottle with a very long atypical vertical bottle neck and cap which is in radical contrast to conventional bottle stoppers –an inspiration coming from the cosmetic industry. A carafe with a radically new modern look.

THE GRAPHIC IDENTITY

The universe that we wanted to create undoubtedly projects masculinity, from the silver- metallic color and finely chiselled texture of the guilloche bottleneck to the extravagant XO denomination.
Innovation is further emphasized by the simple but radical label which envelops the bottom of the refined bottle, enriching the spirit’s new identity.

AWARDS / 1 SILVER PENTAWARD 2012