essentially LE KIR

LEJAY-LAGOUTE

THE CREATIVE VISION

For this iconic French brand relaunch, Servaire & Co created a consistent universe for Le Kir, the inventor of the eponymous recipe.  The festive and popular touch brings a fresh start to the brand, giving the bottle a very French look.

THE GRAPHIC IDENTITY

The Agency imagined a corporate logotype and a graphic style that we applied on packaging and editorial supports. Servaire & Co played on the inclination of the label to give it a lively and communicative tone. Its matte and silver brushed texture gives it a retro look. The new color code in white and blackcurrant pink highlights the quality ingredients of this 100% French House recipe.

COMMUNICATION

A wink at the traditional eating and drinking establishments of the 60s, the label and visual supports created by Servaire & Co express the festive French spirit of the House.