ANTI-AGING RANGE

THE STRATEGY

By capitalizing on the Ouessant Black Bee royal jelly, whose precious concentrate was granted a controlled protected designation of origin, we created a strong visual identity for the star-product of the prestigious Guerlain house.  Like the apiculturist who extracts this high added-value ingredient Servaire & Co enhances the product extraction aspect. The gesture is justified and the leading ingredient is put in the limelight.

THE DESIGN

Servaire & Co constructs a design inspired by the symbol of the alveolus – creating a line of bottles, which are reminiscent of the hexagonal honeycombed shape of a bee hive.

THE GRAPHIC IDENTITY

Servaire & Co relifted the historical house’s emblematic bee through a modern drawing, and a visible embossed stamp in the centre of each alveolus.

AWARDS / SILVER PENTAWARD 2011