citas en linea auna DIPTYQUE EN NOTES

troubledly OLFACTIVE DISCOVERY RITUAL

OLFACTIVE DISCOVERY RITUAL

THE STRATEGY

Servaire & Co worked on a captivating olfactory experience device, that enables the diptyque fan to discover the richness of the brand’s olfactory palette.

THE RETAIL

We created the space dedicated to the fragrance discovery. Two lacquered-wood low tables inspired by ancient perfume organs are placed on a hand-sued carpet produced in collaboration with Tai Ping.

THE DESIGN

One flat stone oval-shaped low table showing the 19 fragrances of diptyque and one similar table showing the 66 notes composing the 19 fragrances, are interactive devices that are educational supports for the consumer to discover what the fragrances are actually made of.

S&CO DREAM

By harnessing modern technology we made this rich experience possible. A feat which required a good deal of R & D to make the process possible – a precursor for the perfume industry and maybe one day for the cosmetic industry.

AWARDS / PRIX DU CLUB DES DA 2011 / JANUS DE L’INDUSTRIE 2011