TIGRE BLANC VODKA

hombres solteros espirituales TIGRE BLANC VODKA

inchallah rencontre payant 360° CREATION

THE STRATEGY

The agency creates a very iconic graphic identity for the launching of this new French-Indian brand of vodka, which considers itself as being the most expensive vodka in the world.

THE GRAPHIC IDENTITY

Servaire & Co uses the white tiger from India – a narrative symbol which has great impact – echoing the sensuality and status of this extravagant drink.  The feline stripes remind us of the fascinating dimension of the animal.  In a Bollywood spirit, the agency creates an enchanting play of symmetry on the logo, the incarnation of a luxury concept – the promise of a radical drink that goes beyond all former boundaries.