THE STRATEGY
The agency creates a very iconic graphic identity for the launching of this new French-Indian brand of vodka, which considers itself as being the most expensive vodka in the world.
THE GRAPHIC IDENTITY
Servaire & Co uses the white tiger from India – a narrative symbol which has great impact – echoing the sensuality and status of this extravagant drink. The feline stripes remind us of the fascinating dimension of the animal. In a Bollywood spirit, the agency creates an enchanting play of symmetry on the logo, the incarnation of a luxury concept – the promise of a radical drink that goes beyond all former boundaries.