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HOMESCENT ELECTRIC DIFFUSER

THE STRATEGY

For this innovative project, Servaire & Co investigated a design that asserts a strong aesthetic and emotional value, while being a highly technical and functional object.

S&CO DREAM

Servaire & Co worked in close relationship with diptyque marketing and Scentys to come up with a consumer-friendly devise and intuitive ergonomics for another breakthrough in the homescent diffusing system.

THE DESIGN

Using decorative materials such as ceramic and metal lace, the design becomes a real sensory art object.

THE GRAPHIC IDENTITY

To be recognized and in harmony with the diptyque communication style the agency creates a graphic universe based on poetic ink illustrations to be used on different company stationary (packaging, leaflets, invitations…etc).  A logotype made out of hot stamping gold completes this poetic graphic design.

AWARDS / MENTION STRATEGIE DESIGN 2014 / 1st PRICE THE DIELINE 2014 / 2 SILVER PENTAWARDS 2014