THE GRAPHIC IDENTITY
Servaire & Co takes up the bet to modernize the VSOP appellation and uses its know-how to create this new product identity. The new revisited misty opaque bottle reveals the amber Cognac color shades. The addition of the silver color, as well as the rich red line on the label and the medallion give greater visibility.
The visual is shot on-site at Remy Martin cellars and embodies the particular procedures of the VSOP Cognac ageing process. The wide-angle shot, the perspective of the image projects the know-how of the House in a straightforward inspiring way.