Servaire & Co provides the Remy Martin House with a brand identity adjusted to the prestige of this luxury Cognac. Inspired by the Cellar Master who assembled this fine elixir with hundreds of different eaux-de-vie, the agency takes on the form of the diamond cutter who cuts into facets his precious gem with the same meticulous care and patience day in and day out.
For this exceptional blend we imagined a decanter that takes the shape of the original Remy Martin bottles, pinched at the centre. As a reminder of the diamond code, the agency cuts the carafe into facets and creates a sparkle hat brings to mind not only the precious gem but also the radiance of this leading product. The refinement is also recognized in the modern faceted bottle cap and sophisticated bottleneck.
The packaging beautifully magnifies the bottle and transforms the simple box into a real display case and a Cognac tasting service set.
Our visual highlights the diamond-cut shape code and creates a mysterious atmosphere, like an echo to the secret that surrounds the production of this exceptional Cognac.