A NEW PERFUME GESTURE
This resolutely avant garde project unites for the first time Servaire & Co’s innovative team, with a prestigious major industrial fragrance house, Aptar.
Note by Aptar offers a radical change and revives an old olfactory experience, taking a 360° turn breaking away from modern consumer perfume application habits.
For the Aptar family of companies, the leader in the global dispensing systems industry, the Agency unfolds a new form of expression in product design, truly adaptable to various supports. By restoring an ancestral timeless gesture in perfume application (the drop of perfume delicately placed on the skin), the NOTE system conjures up a modern gesture.
Through its strong brand logotype, Brand semaphore, the Agency places NOTE at the center of the Aptar platform.
The suspended “O” in the typography, echoing the precious touch application ritual, enhances all the graphical supports of the Brand.
The revisited airtight bottle glass stopper revamps bottle cap design and reinvents fragrance application, an invitation to a new refreshing experience anywhere-at home or on the go.
To illustrate the design-based NOTE technique the Agency envisioned new product designs resembling objects of long ago curiosity shops which reveal and revive a ritual like a fountain pen, a pistil, or a make-up powder compact.
Servaire & Co created all the communication supports thus guaranteeing effective Brand visibility: the NOTE visuals, the press kit and the Institutional film.