KRUG ID CASE

KRUG ID CASE

PACKAGING LIMITED EDITION KRUG ID
PACKAGING EOY KRUG ID

KRUG ID CASE

PACKAGING LIMITED EDITION KRUG ID
PACKAGING EOY KRUG ID

S&CO RARE

The association of two unique master skills makes the Krug ID case an exceptional goldsmith’s piece of art, produced in limited edition.

THE STRATEGY

To incarnate the product traceability notion of the House, which inspired the production of Krug ID, Servaire & Co established a strong visual and universal code: the fingerprint –An accurate interpretation of the strong bond which unites the House with its connoisseurs.

THE DESIGN

In collaboration with the Christofle House, re-knowned Goldsmith, we imagined a silver plated box whose lacey cut murmers the look of the fingerprint. Being reusable, the packaging transforms into a magnificent decoratively-cut candle-holder to give it another life.

THE GRAPHIC IDENTITY

The lines delicately suggest a visual aerial world which reveals the concept behind Krug ID. Full of history, the fingerprint tells a story.

AWARDS / 1 SILVER PENTAWARD 2015