yzeure rencontre femmes senior KREMLIN AWARD VODKA

GLOBAL ART DIRECTION
AND BRAND POSITIONING

THE STRATEGY

For the product launch of this new brand of vodka, Servaire & Co defined a brand platform stamped with the refined codes and confidentiality of the Royal Palace of Moscow.

THE GRAPHIC IDENTITY

To create a myth, Servaire & Co designed a logotype and a very institutional graphic universe by modernizing the Cyrillic typographical letter design, and the palace’s abstract pictogram with the red Kremlin star sitting on top.

COMMUNICATION

Servaire & Co wanted to make an impact and capitalize on the strong star symbol to position the Brand in the minds of amateur vodka drinkers and on the markets.