34 BOULEVARD SAINT GERMAIN EDT
DIPTYQUE

34 BOULEVARD SAINT GERMAIN EDT
DIPTYQUE

EAU DE TOILETTE 50 AND 100 ml

34 BOULEVARD SAINT GERMAIN EDT
DIPTYQUE

EAU DE TOILETTE 50 AND 100 ml

THE DESIGN

To celebrate its 50th anniversary, with the help of a professional nose, diptyque made the crazy, yet poetic, bet to capture the fragrance of its historic Paris Bazaar.
The Agency provided the Brand with its first exclusive bottle of perfume whose thick glass bottle, capped in black Bakelite, takes one on an olfactory and sensory journey.
As an ultimate wink at the Brand’s savoir-faire, the wick-like shape of the spray tube alludes to the brand’s expertise in candle making.

THE GRAPHIC IDENTITY

Servaire & Co imagined the logo on the Bakelite bottle cap as an official seal engraved with the House address-based on the iconic emblem of the brand.

AWARDS / 1 SILVER PENTAWARD 2012