LAURA MERCIER

LAURA MERCIER

A FLAWLESS LOGO

LAURA MERCIER

A FLAWLESS LOGO

Servaire & Co collaborated with Laura Mercier Cosmetics to develop a new visual identity for the iconic make-up brand. Pioneer of the «flawless face», the make-up artist and her namesake brand encourage women to embrace their individual beauty. Inspired by this statement, the agency designed a new visual language through a clean and modern graphic design which matches the brand’s spirit and aesthetic.