THE HOURGLASS BY DIPTYQUE
Like an hourglass, Servaire & Co created an unprecedented beautiful and functional object – very simple to use. A decorative accessory, having a striking visual effect, in harmony with the diptyque universe. Entirely recyclable, it was imagined with an emphasis on energy saving and respect for the environment.
Servaire & Co worked with diptyque and manufacturers to create a new market segment in the home-diffusing scents, complimentary to its tradition in candle-making. For the perfume industry it’s a whole new ballpark. The hourglass by Diptyque reinforces the status of this singular and progressive perfumer House – originally, in fact, an authentic ‘Cabinet of Curiosities’.
Servaire & Co created an ingenious patented highly concentrated cold-pressed fragrance diffuser. Using their expertise in the perfume world Servaire & Co invented this unprecedented process. Entirely created on the premises of the Agency and after several years of fine-tuning, the hourglass today demonstrates the capacity of Servaire & Co to initiate very ambitious projects.
In the early stages of this product’s development Servaire & Co had already imagined it as a cold pressed purely mechanical process – activated by a simple gesture of the hand. It requires no energy, no power, and is refillable, clean, non-dangerous and a strikingly beautiful and creative object. Its sophisticated conception is simplified. It is composed solely of recyclable materials.