DIPTYQUE
DIPTYQUE
EAUX DE TOILETTE ET EAUX DE PARFUM
Servaire & Co is proud to have designed the iconic Diptyque bottle, now central to the brand’s two essential fragrance collections.
Timeless and oval — an homage to Diptyque’s signature emblem — this bottle strikes a balance between heritage and innovation. Drawing from the archives of the Maison, it carries a silhouette that seems to have always existed.
To distinguish the Eau de Toilette and Eau de Parfum lines, the design plays with an inversion of black-and-white color codes.
We envisioned a double-sided label: on the front, the hero ingredient; on the back, the artwork that inspired the fragrance. This technical and creative challenge becomes an immersive experience — inviting discovery from every angle.
DIPTYQUE
EAUX DE TOILETTE ET EAUX DE PARFUM
Servaire & Co is proud to have designed the iconic Diptyque bottle, now central to the brand’s two essential fragrance collections.
Timeless and oval — an homage to Diptyque’s signature emblem — this bottle strikes a balance between heritage and innovation. Drawing from the archives of the Maison, it carries a silhouette that seems to have always existed.
To distinguish the Eau de Toilette and Eau de Parfum lines, the design plays with an inversion of black-and-white color codes.
We envisioned a double-sided label: on the front, the hero ingredient; on the back, the artwork that inspired the fragrance. This technical and creative challenge becomes an immersive experience — inviting discovery from every angle.
Embellir l’identité graphique des deux collections phares de Diptyque a impliqué un travail en profondeur : d’une part le redessin du logotype ovale et d’autre part la sélection et la mise au point technique de dessins d’archive de la maison ainsi que la création de nouvelles illustrations.
L’agence imagine une double étiquette qui révèle l’ingrédient majeur au recto et l’illustration d’inspiration au verso. Un challenge technique pour un habillage innovant qui permet la découverte des senteurs sous tous les angles.
Servaire&co crée le flacon emblématique des deux collections essentielles de la maison. Intemporel et ovale, en clin d’oeil au célèbre symbole de la maison, il joue l’inversion des codes noir et blanc pour la segmentation.