JOHNNIE WALKER x OLIVIER ROUSTEING AT HARRODS
JOHNNIE WALKER x OLIVIER ROUSTEING AT HARRODS
COUTURE BLEND
At Harrods London, Servaire & Co created an exceptional immersive experience for Johnnie Walker with The Vault Couture Blend, the first public expression of The Vault, the House’s new platform celebrating rarity, craftsmanship, and innovation. Demonstrating the agency’s multidisciplinary expertise, the project showcases Servaire & Co’s talent for creating comprehensive brand worlds through identity, architecture, sensory design, and storytelling. From creative strategy to art direction, the agency conceived a couture-inspired space where the artistry of whisky met Olivier Rousteing’s vision. At its heart, a monumental amber-lit sculpture embodied the art of blending, surrounded by an olfactory journey with Givaudan, Baccarat crystal tastings, and a bespoke couture bottle designed from Rousteing’s sketch, adorned with an engraved, customisable collar. The experience culminated in a fitting room where guests could pose with the fashion-inspired bottle, worn like a small shoulder bag. With The Vault Couture Blend, Servaire & Co reaffirms its ability to transform collaboration into a total brand experience, merging design precision and sensory innovation in a powerful expression of contemporary luxury.
JOHNNIE WALKER x OLIVIER ROUSTEING AT HARRODS
COUTURE BLEND
At Harrods London, Servaire & Co created an exceptional immersive experience for Johnnie Walker with The Vault Couture Blend, the first public expression of The Vault, the House’s new platform celebrating rarity, craftsmanship, and innovation. Demonstrating the agency’s multidisciplinary expertise, the project showcases Servaire & Co’s talent for creating comprehensive brand worlds through identity, architecture, sensory design, and storytelling. From creative strategy to art direction, the agency conceived a couture-inspired space where the artistry of whisky met Olivier Rousteing’s vision. At its heart, a monumental amber-lit sculpture embodied the art of blending, surrounded by an olfactory journey with Givaudan, Baccarat crystal tastings, and a bespoke couture bottle designed from Rousteing’s sketch, adorned with an engraved, customisable collar. The experience culminated in a fitting room where guests could pose with the fashion-inspired bottle, worn like a small shoulder bag. With The Vault Couture Blend, Servaire & Co reaffirms its ability to transform collaboration into a total brand experience, merging design precision and sensory innovation in a powerful expression of contemporary luxury.