Le Chesnay CALVIN KLEIN & CK
PERFUMES

tapitas con amigos CALVIN KLEIN & CK
PERFUMES

http://masferran.com/?aysberg=citas-online-org&c80=84 NEW PERMANENT RETAIL SPACE DESIGN

NEW PERMANENT RETAIL SPACE DESIGN

CREATIVE VISION

Having worked alongside Calvin Klein for several years now, Servaire & Co continues to work on its new brand image. The agency imagined here a modernized refined architecture – in perfect harmony with the minimalist contemporary universe of the creator’s boutiques.

THE BIRTH OF A RETAIL SIGNATURE

The unprecedented “IN/OFF” concept –inspired by modern architecture and by the brand’s founding principles – plays on rotating basic refined sleek surfaces.

A ground-breaking sloping effect creates a stunning dynamic which is further amplified by the black & white contrast of the surfaces.