CREATIVE VISION
Having worked alongside Calvin Klein for several years now, Servaire & Co continues to work on its new brand image. The agency imagined here a modernized refined architecture – in perfect harmony with the minimalist contemporary universe of the creator’s boutiques.
THE BIRTH OF A RETAIL SIGNATURE
The unprecedented “IN/OFF” concept –inspired by modern architecture and by the brand’s founding principles – plays on rotating basic refined sleek surfaces.
A ground-breaking sloping effect creates a stunning dynamic which is further amplified by the black & white contrast of the surfaces.