Servaire & Co, master of innovative projects and a prime investor in brand-pioneering, has launched itself into a partnership with a promising start-up specialized in connected beauty.
Together with ROMY Paris, the agency has taken a 360 degree turn destined to revolutionize consumer behaviour: an ingenious product which is connected to a smartphone via an application allowing the user to program specific daily needs to obtain an even more precise skin-care diagnosis.
S&Co imagined a contemporary platform for ROMY Paris, which prioritizes the user-experience. In combining traditional French cosmetic excellence and modern state-of-the-art technology, the Formulator “Figure” initiates the user to a new highly-advanced skin-care routine.
In other words: “avant-garde” beauty care.
This innovation’s design delivers a capsule of customized skin cream in real-time, whose pre-determined contents are programmed to adapt to each moment of the user’s day, skin type and skin behaviour.
The mirror on the front surface of the ROMY formulator echoes the intimacy of home-beauty product application.
The Agency opted for an intuitive minimalist interface which spurs a ritual.
In reference to an oval-shaped face and cyclic skin regeneration, the Agency created a rounded logo design. Reminiscent of a mirror, the play of the dropped initials, using linear typography, are consistent in this sophisticated universe. The copper-coloured bordering and the texture of the polished surface amplifies the refinement of ROMY Paris and together with the lively contrasted colors, the design aims at creating a trendy lifestyle image.
To guarantee perennial visibility at the launch of ROMY Paris, S&Co created the Brand’s communications tools.
Breaking away from traditional cosmetic standards, the Agency designed ROMY’s Internet website, visuals, institutional film, leaflets as well as their digital press kit.
To reinforce the close partnership Brand/User, the Agency adopted a new approach: a sincere promise of beauty.