THE FETICHIST
Classic Cocktails as its perfection!
Acclaimed mixologist specialist, consultant for the world's largest spirits groups, Ugo Jobin asked us to create a graphic identity, its packaging and e-commerce device for a range of trendy and qualitative ready-to-drink cocktails. The fetichist will democratize the flavors of cocktails through meticulous manufacturing work. A global brand with very French origins that therefore assumes with serenity the ambition of its promise of excellence. The real French paradox. The ambition of the brand translates international graphic principles, a language by pictogram for a better understanding whatever the country, a radical graphic universe to achieve a shock both in the bars and in the shelves of the luxury spirits industry. The graphic identity of the Fetichist is impactful and uninhibited, with neon and digital inspirations, coming from the worlds of video games and the night.
Classic Cocktails as its perfection!
Acclaimed mixologist specialist, consultant for the world's largest spirits groups, Ugo Jobin asked us to create a graphic identity, its packaging and e-commerce device for a range of trendy and qualitative ready-to-drink cocktails. The fetichist will democratize the flavors of cocktails through meticulous manufacturing work. A global brand with very French origins that therefore assumes with serenity the ambition of its promise of excellence. The real French paradox. The ambition of the brand translates international graphic principles, a language by pictogram for a better understanding whatever the country, a radical graphic universe to achieve a shock both in the bars and in the shelves of the luxury spirits industry. The graphic identity of the Fetichist is impactful and uninhibited, with neon and digital inspirations, coming from the worlds of video games and the night.