THE NEW EAU DE TOILETTE BY ELIE SAAB
To increase its visibility inside the range Le Parfum, the agency adds a representative item that embodies the perfume and falls within a new and very floral storytelling process.
The agency iconises the rose, played as a goffering on different sides of the packaging like a bas-relief, exploiting the evanescent symbolism of the petals with refinement.
Servaire&Co transforms the whole color and modifies the tinge, which is from now on in perfect harmony with the pastel case.
By bringing obviousness, the agency turns the packaging to a firmly inspiring project.