ROSE COUTURE

ROSE COUTURE

THE NEW EAU DE TOILETTE BY ELIE SAAB

ROSE COUTURE

THE NEW EAU DE TOILETTE BY ELIE SAAB

GRAPHIC IDENTITY

To increase its visibility inside the range Le Parfum, the agency adds a representative item that embodies the perfume and falls within a new and very floral storytelling process.
The agency iconises the rose, played as a goffering on different sides of the packaging like a bas-relief, exploiting the evanescent symbolism of the petals with refinement.

Servaire&Co transforms the whole color and modifies the tinge, which is from now on in perfect harmony with the pastel case.
By bringing obviousness, the agency turns the packaging to a firmly inspiring project.