This resolutely audacious project, elaborated by Servaire & Co is more than a breakaway from the traditional French Champagne codes. This time the agency takes a 360° u-turn by offering the historically audacious Veuve Clicquot House a project which once again asserts its strong inventiveness.
For these clever RICH blends, which open the doors of the savoir faire of mixology, S&Co imagined a bottle having a definite liberated look – an atypical creation which is in line with the distinctive, exceptionally singular House image.
The Agency wishes to extend this new product image on all its communication supports; from the “Instarich” digital visuals to the institutional Film of the official launch.
Putting aside traditional packaging norms, the radical tightly wrapped foil sleeve on the bottle, embossed with emblematic comet designs, reacts to black light; glittering in the sun while glowing in the dark.
In total rupture with tradition, the inventive label reinforces the singularity and audacity of the House.
With its ‘tea pourer’, especially devised for this new drinking experience, S&Co again puts aside traditional codes and initiates a new ritual, a pleasure seeking, hedonistic and atypical drinking experience based on mixology.