SKINCARE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

SKINCARE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

DOLCE & GABBANA

SKINCARE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

DOLCE & GABBANA

THE STAKES

For the Dolce & Gabbana cosmetic skin care new range launch, Servaire & Co occupies the most prestigious spot with a podium – directly underneath the dome of the Galeries Lafayette department store- for an exclusive 15 consecutive-day event campaign.

THE STRATEGY

To capitalize on the silk-extract formula, the main ingredient in their new cosmetic product range, the agency imagines a gigantic soft cocoon, made of multiple oval spheres diffusing a glowing light. Its monumental volume highlights the characteristics of Dolce & Gabbana who inspired to master a state-of-the-art technology. Each display table and accessory is custom designed in metallic gold and the consultation tables are conceived to insure a personal and distinctive assistance.