FRAGRANCE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

FRAGRANCE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

DOLCE & GABBANA

FRAGRANCE LAUNCH PODIUM
GALERIES LAFAYETTE, PARIS

DOLCE & GABBANA

A STRATEGIC & MYTHICAL LOCATION

For the new Dolce & Gabbana Pour Femme and Pour Homme perfumes launch, Servaire & Co imagines a podium repleted with a high visual impact, a real strategic challenge for the brand considering its ideal location underneath the monumental Christmas tree of the Haussmann Galeries Lafayette department store.

OUR ACHIEVEMENT

Like a multitude of presents put under a Christmas tree, this remarquable gigantic pyramid of 2000 bottles of perfumes piled 3 meters high is assembled within an imposing delicate golden cage to draw attention. A refined pavilion-like gazebo, reminiscent of the radiant image of the brand.

AWARDS / POPAI AWARD 2013