PIERRE HERMÉ
PIERRE HERMÉ
Infiniment Chocolat
In May 2024, Pierre Hermé inaugurated Infiniment Chocolat, his first boutique fully dedicated to chocolate. Servaire & Co was selected to redesign the brand identity and packaging for this new chapter.
We crafted a refined, seductive identity: a large, copper “PH” monogram stamped across all touchpoints, emblematic of craftsmanship and prestige. The color palette is re-imagined around chocolate tones to evoke richness, indulgence, and sensory appeal.
Our packaging is tactile and responsible — textures and materials that feel luxurious, no plastic, fully biodegradable. Signature boxes are square, mirroring the chocolate square, and feature inverted lids, overturning conventional packaging codes. The box base is wider than the lid, a shape that plays with unveiling and surprise, reinforcing the emotions tied to discovery.
PIERRE HERMÉ
Infiniment Chocolat
In May 2024, Pierre Hermé inaugurated Infiniment Chocolat, his first boutique fully dedicated to chocolate. Servaire & Co was selected to redesign the brand identity and packaging for this new chapter.
We crafted a refined, seductive identity: a large, copper “PH” monogram stamped across all touchpoints, emblematic of craftsmanship and prestige. The color palette is re-imagined around chocolate tones to evoke richness, indulgence, and sensory appeal.
Our packaging is tactile and responsible — textures and materials that feel luxurious, no plastic, fully biodegradable. Signature boxes are square, mirroring the chocolate square, and feature inverted lids, overturning conventional packaging codes. The box base is wider than the lid, a shape that plays with unveiling and surprise, reinforcing the emotions tied to discovery.