PATRÓN

PATRÓN

CORE RANGE

Since 1989, Patrón has stood as an icon of craftsmanship and authenticity. Servaire & Co reimagined the Core Range bottles with a vision that honors the brand’s heritage while embracing modernity. Inspired by the piña of the Blue Weber agave, the new embossed glass pattern enhances grip, reflects light, and celebrates the essence of tequila. The brand’s legendary silhouette is elevated with bold new codes: an embossed golden bee, a modernized wordmark, and a filigree neck collar inspired by the Patrón Hacienda in Jalisco. Beyond aesthetics, the redesign also reduces glass weight by 8% across formats, lowering the carbon footprint while preserving elegance. Through this creation, Servaire & Co reaffirms its commitment to transforming heritage into contemporary design, where authenticity, artistry, and innovation converge.

PATRÓN

CORE RANGE

Since 1989, Patrón has stood as an icon of craftsmanship and authenticity. Servaire & Co reimagined the Core Range bottles with a vision that honors the brand’s heritage while embracing modernity. Inspired by the piña of the Blue Weber agave, the new embossed glass pattern enhances grip, reflects light, and celebrates the essence of tequila. The brand’s legendary silhouette is elevated with bold new codes: an embossed golden bee, a modernized wordmark, and a filigree neck collar inspired by the Patrón Hacienda in Jalisco. Beyond aesthetics, the redesign also reduces glass weight by 8% across formats, lowering the carbon footprint while preserving elegance. Through this creation, Servaire & Co reaffirms its commitment to transforming heritage into contemporary design, where authenticity, artistry, and innovation converge.