FRAGRANCE & BEAUTY
DOLCE & GABBANA

FRAGRANCE & BEAUTY
DOLCE & GABBANA

MISC. FURNITURE
& MERCHANDISING ELEMENTS

FRAGRANCE & BEAUTY
DOLCE & GABBANA

MISC. FURNITURE
& MERCHANDISING ELEMENTS

THE STRATEGY

For the Italians Dolce & Gabbana, Servaire & Co creates a new brand identity which gives its retail space a coherent and perennial style, in line with the DNA of the house. This strategy takes shape on all fronts – in the renewal of their fragrances and cosmetics boutiques throughout the world – and breathes life into a new style making their architectural premises persuasively conducive to merchandising.

THE INSPIRATION

Guided by its origins resolutely anchored in the tradition of the design of the 50s, the agency creates for these acclaimed fashion designers a positioning, to a great extent, inspired by Sicily. In echo to their traditions and Mediterranean splendour, Servaire & Co imagined a luxurious display for the highly refined perfume ranges, make-up and skincare products, to glorify their sophisticated collection. The furniture is comprised of luminous niches, fine-legged lacquered black tables and golden displays, all adorned with a wide range of presentation accessories. A look created for their most prestigious POS locations but also adapted for all their international doors thanks to a complete catalog of fixtures declined for all configurations.