JOHNNIE WALKER x OLIVIER ROUSTEING
JOHNNIE WALKER x OLIVIER ROUSTEING
COUTURE EXPRESSION
In 2025, Johnnie Walker Vault invited Olivier Rousteing to become its first ever fashion collaborator, bringing together haute couture and masterful blending. Servaire & Co was chosen as creative partner, guiding the translation of Rousteing's seasonal inspirations into the physical form of this exceptional collection of whiskies.
From concept to final image, we interpreted Rousteing's vision with poetic precision: sculptural Baccarat crystal decanters, wrapped in haute couture inspired by metallic drapery, topped with winged stoppers that echo the ‘Keep Walking’ philosophy. The bespoke presentation box transforms the unveiling into a ritual, reflecting the grandeur of the creation it contains. At every stage, Servaire & Co crafted a coherent and luxurious experience that bridges the worlds of fashion and whisky.
JOHNNIE WALKER x OLIVIER ROUSTEING
COUTURE EXPRESSION
In 2025, Johnnie Walker Vault invited Olivier Rousteing to become its first ever fashion collaborator, bringing together haute couture and masterful blending. Servaire & Co was chosen as creative partner, guiding the translation of Rousteing's seasonal inspirations into the physical form of this exceptional collection of whiskies.
From concept to final image, we interpreted Rousteing's vision with poetic precision: sculptural Baccarat crystal decanters, wrapped in haute couture inspired by metallic drapery, topped with winged stoppers that echo the ‘Keep Walking’ philosophy. The bespoke presentation box transforms the unveiling into a ritual, reflecting the grandeur of the creation it contains. At every stage, Servaire & Co crafted a coherent and luxurious experience that bridges the worlds of fashion and whisky.