GUERLAIN

For the new generation of Orchidée Impériale La Crème de Longévité, Guerlain entrusted Servaire & Co with the complete reinvention of its iconic jar, with the ambition of evolving this emblematic object while preserving the timeless elegance of the line. The agency supported the Maison at every stage of the project, from technical engineering to aesthetic refinement, integrating a major innovation: a fully refillable design conceived to last and align with a more responsible approach. The new jar stands out through the precision of its line, the harmony of its proportions, and the refinement of its finishes, while remaining faithful to the codes of Orchidée Impériale. In parallel, Servaire & Co designed the secondary packaging for the refill, a sculptural paper-pulp case developed to optimise material use while delivering a refined sensory experience. Through this project, the agency expresses a subtle balance between innovation, craftsmanship, and respect for Guerlain's heritage, affirming a vision of luxury where performance, sustainability, and aesthetic excellence converge.