With a reusable packaging that prolongs the visibility of Veuve Clicquot and reinforces the idea of user-experience, Servaire & Co took on the challenge to transform the simple packaging of this product into a real fashionable French Art de Vivre accessory, enhancing the identity of the brand.
In a snap of the finger- the time it takes to say ‘pop’ – the cylindrical container that encloses the bottle turns into a wine bucket in the shape of a pleated dress. Using Japanese Origami paper craft art the agency transformed the packaging into a beautiful functional object. It’s chic, clever, light in spirit and unprecedented.
Through the use of complex kinematics, Servaire & Co succeeded in reconciling water and paper, a real technical prowess to create and to produce without inducing heavy packaging costs.
In line with the style created for other House marketing supports, the agency dresses the tubular packaging with trompe-l’oeil graphics –false seams, labels… mixing elegance with fantasy in this offbeat Clicquot style.