Servaire & Co worked on the overall graphic identity, product design and packaging of the iconic Eaux de Toilette and Eaux de Parfum collection.
This was imagined to emphasize the poetry of the fragrances’ concept : each fragrance being an inspiration from one of the founders’ journeys, an illustration telling the story of the fragrance is glorified by a double-sided label system. A dominant white and minor black color system works for EDT while the system is reversed for EDP.
The idea was to assert the oval-shaped graphic system of the brand and elevate it to a structural identity for the fragrance collection.
The secondary packaging has a paper-cut ring to reveal the inside protective cardboard, to get the feeling of a ring surrounding the oval to drive preciousness.