reposefully DREAMTONE
LANCÔME

mujeres solteras en lima INTENSIVE DARK SPOT CORRECTOR

INTENSIVE DARK SPOT CORRECTOR

STRATEGY

Servaire & Co renews the image of Lancôme’s skincare category adding glamour and desirability, in harmony with performance.

A daring bet was won; in the creation of the novel bottle design and the introduction of new codes in the area of skin treatment.

DESIGN

We imagined a sensational, faceted bottle with a sculptured look. The triangular shape of the bottle reflects the impressive powerful effect of this highly potent serum and serves to identify the brand’s communication and its triple action technology. The performance comes alive by the innovative mise en scene which frees the precious serum via a nozzle by simple rotation of the bottle ring.

The vibrant colours of the bottle, tapered for more intensity, reinforce the progressive result of the serum’s performance – a signature which seduces its use.

AWARDS / 1 SILVER PENTAWARD 2014