DOM PÉRIGNON
DOM PÉRIGNON
X JEAN-MICHEL BASQUIAT
In October 2024, Dom Pérignon unveiled a groundbreaking collaboration with the estate of Jean-Michel Basquiat, marking a bold fusion of champagne craftsmanship and contemporary art. Servaire & Co was honored to lead the design of this limited-edition collection, which reimagines Basquiat’s iconic 1983 painting In Italian.
The collection features three distinct coffrets, each representing a segment of the original artwork. When assembled, they form a cohesive triptych, reflecting Basquiat’s signature style of layering and assemblage. The packaging design incorporates tactile elements and sustainable materials, eliminating plastic and offering a biodegradable solution that aligns with contemporary environmental values. At the heart of the design is a hybrid emblem that combines Dom Pérignon’s iconic shield with Basquiat’s three-branched crown, symbolizing the union of two cultural titans. This emblem is prominently displayed on each bottle and packaging, reinforcing the collaboration's artistic and symbolic depth.
DOM PÉRIGNON
X JEAN-MICHEL BASQUIAT
In October 2024, Dom Pérignon unveiled a groundbreaking collaboration with the estate of Jean-Michel Basquiat, marking a bold fusion of champagne craftsmanship and contemporary art. Servaire & Co was honored to lead the design of this limited-edition collection, which reimagines Basquiat’s iconic 1983 painting In Italian.
The collection features three distinct coffrets, each representing a segment of the original artwork. When assembled, they form a cohesive triptych, reflecting Basquiat’s signature style of layering and assemblage. The packaging design incorporates tactile elements and sustainable materials, eliminating plastic and offering a biodegradable solution that aligns with contemporary environmental values. At the heart of the design is a hybrid emblem that combines Dom Pérignon’s iconic shield with Basquiat’s three-branched crown, symbolizing the union of two cultural titans. This emblem is prominently displayed on each bottle and packaging, reinforcing the collaboration's artistic and symbolic depth.