THE STRATEGY
For the product launch of this new brand of vodka, Servaire & Co defined a brand platform stamped with the refined codes and confidentiality of the Royal Palace of Moscow.
THE GRAPHIC IDENTITY
To create a myth, Servaire & Co designed a logotype and a very institutional graphic universe by modernizing the Cyrillic typographical letter design, and the palace’s abstract pictogram with the red Kremlin star sitting on top.
COMMUNICATION
Servaire & Co wanted to make an impact and capitalize on the strong star symbol to position the Brand in the minds of amateur vodka drinkers and on the markets.