THE GRAPHIC IDENTITY
For the launch of this new segment, Servaire & Co focused on how to express the concept of the care range : an initiating journey across the Mediterranean sea, each product celebrating an ingredient from one of the Mediterranean regions.
To impact the market we offered a large variety of graphic designs using the emblematic oval-shaped graphic system for this product line.
We imagined a graphic world using the alphabet, a key code of the candles identity. Each beauty product is identified by an ornate letter, which reveals its key ingredient. The central illustration on each product label reinforces this understanding and poetically positions each product of the range.